Title Insights & Marketing Executive – Digital Media, up to £28,000 (Fixed contract 6 – 9 months)
Job Information
  • Contract (6-9 months) 
  • up to £28,000  based on experience 
  • Leading online publisher 

An exciting opportunity has arisen for an Insight and Marketing Executive to join a leading online media brand. We are seeking a resourceful individual with a genuine passion for research and analytics, who will be able to skill-fully draw info from many different sources to create succinct, compelling sales stories. This will involve utilising all available audience data: from industry sources, their own first party data and other commissioned research.

Key Responsibilities:

  • Assisting the advertising sales team on day-to-day pitches by utilising audience data, to demonstrate the desirability of the platform to advertisers and also to generate creative ideas during brainstorms.
  • Analysing data from industry sources: TGI, comScore, Hitwise and Omniture, their user community and research projects.
  • Assisting the running of the user community.
  • Writing questionnaires and running depth interviews with users.
  • Supporting trade marketing initiatives.
  • Providing the strategy team with materials for a proactive sell, including audience segmentations, market insights and category analysis.
  • Building case studies.
  • Using Omniture to analyse traffic and utilising these insights to further create sales stories.

Required Skills and Experience:

  • Minimum 2.1 honours degree, preferably with a research element.
  • Relevant marketing/insights experience gained in a commercial environment
  • Excellent PowerPoint and Excel skills.
  • Strong verbal and written communication skills.
  • Strong numeracy and analytical skills.
  • Commercial awareness and digital marketplace knowledge.
  • Ability to think strategically and creatively.
  • Attention to detail

Desirable but not essential:

  • Good understanding of the different panel and research providers in market
  • Strong understanding of platform and data integration for the purposes of insight and campaign effectiveness
  • Experience of working with external insight providers such as Millward Brown, Nielsen, Research Now etc
  • An understanding of the tagging, retargeting and ad serving process

If you can demonstrate the above mentioned skills and experience please apply immediately to Shape Media – email your CV to: apply@shapemedia.co.uk

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